The aim of the Marketing Program is to train intermediate staff in the qualifications required by the sector and thus provide education and training to help meet the need for qualified intermediate level labor in marketing related positions.
Factors such as rapidly increasing global competition, intelligent market structure that can produce and share information instantly and a wide range of consumer needs are the most prominent features of today's market. The survival and growth of today's enterprises under these market conditions depends on their ability to cope with these and similar factors.
It is aimed that the students who graduate from our program will have the informational equipment that can meet the qualified labor force needs of today's dynamic business world. In this context; One of the most important goals of our program is to train individuals who follow the innovations in the business world and marketing field, have high self-confidence, have ethical values and can take responsibility when necessary.